Positioning
Positioning is what makes you recognizable and dramatically different from the competition. It's not about your product, so much as what people think about your product. It's the image of your brand in the eyes of the customer -- and how they feel about you compared to the competition. Here's another term: "mind share." This is achieved when you have positioned yourself successfully and consistently in the mind of your prospective clients. Our senior marketing consultants can assist you in positioning your product or service to stand out from the competition by:
- Identifying the competition and their attributes
- Analyzing market perceptions about your product or service
- Selecting USP's (Unique Selling Propositions) that differentiate you from the competition
- Understanding the preferences of your target market
- Developing the optimum position for your organization/product
C.A.R.E. about your Social Media Efforts
I was on the phone with a client, I was trying to explain the methodology of Social Media Marketing. I found it interesting the responses I received from him and will share some of them.
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