MoreSALES.ca Blog

I was on the phone with a client recently, in which I was trying to explain the methodology of Social Media Marketing. I found it interesting the responses I received from him and decided to share some of them with you.

Here were a few things that I pointed out: Don't sell to your audience, engage them.

Yes, talk about your business but also talk about the weather.

His Response: "Trina, why would I waste my time talking about the weather when it's business I want to create?"

My Response: "If I was following you, you'd be on my unfollow list very fast. Social Media is about open discussion." Unless your Ellen, Oprah, Bieber or GAGA, respond to your followers.

His Response: "Even if they ask me something completely unrelated to what I do?"

My Response: "Would you respond if I emailed you? Well same goes with Social Media even if it's unrelated to what you do! Responding displays a keen interest in the person. Hence, gaining trust and THEN gaining the business" Become the expert in your field from the beginning. To achieve this you need a central hub, whether it be an interactive website or a blog.

His Response: Wow just another thing to start doing. I don't have time to blog!!

My Response: "If you don't have time to blog, then it's time you invest in your business. Hire a person to blog on your behalf. If your website is your hub, then make sure it is updated regularly. Do not launch a website and forget about it! Update consistently!"

Businesses can decide to either sink or swim with their clients in the wonderful world of Social Media. I've seen so many companies that have a Facebook Page where there's one lonely entry on it. "We've joined Facebook! Welcome to ABC Company!" Why does this happen? Well, they get stage fright. They simply do not know how to communicate. I've always said University allows you to be book smart, but it takes a lot of personal growth to be PEOPLE SMART.