Niagara Tools Shifts Gears

Referred to MoreSales.ca by one of our clients in Waterloo, Paul Brodeur of Niagara Tools came to us with a challenge: to reduce the businesses’ dependency on the auto industry, without alienating their existing customer base.
The Sales and Marketing team at MoreSales.ca got to work immediately on a four-stage strategy:
1.Market Research and Prospect Database
2. Sales Training and Coaching
3. Rebranding and Repositioning
4. Lead Generation and Follow-Up

Having in-depth expertise in gear cutting and specialty tooling, Niagara Tools also had extensive investment in edge preparations and tool coating. To highlight this expertise, MoreSales.ca developed a new USP-based positioning statement: Get the AdvantEdge.

Armed with their aggressive new brand, Niagara Tools exhibited for the first time at the CMTS event in Toronto in October 2009.  The results speak for themselves; 92 leads were captured and 5 new customers were converted. Profits from these new customers will far exceed the initial budget outlay by over 120 percent. Learn More>