Suggested Reading

Recommended reading to further enhance your understanding of Marketing ROI:

Recommended reading to further enhance your understanding of TRUST and BRAND:

The E-Myth Revisited by Michael Gerber

What Clients Love by Harry Beckwith (Series)

Purple Cow by Seth Godin

Boom, Bust and Echo by David K. Foot

The Trusted Advisor by David H. Maister,
Charles H. Green and Robert M Galford

The Invisible Touch by Harry Beckwith (Series)

Customer Centric Selling by Michael T. Bosworth

Swim with the Sharks by Harvey MacKay